My wife and I recently moved into a new house.

The yard is basically a miniature rainforest. Roughly one wild acre of grass, reeds, ferns, rocks, a black bear, a trillion birds, three two fairly domesticated deer, and one far less domesticated mountain lion.

If I don’t keep on top of things the yard will soon swallow our house. Then the town. Then the entire west coast.

So every couple weeks I get out there with a mower and weed-whacker and take care of business for 5 or 6 hours.

The net profit from this activity is exactly zero cents.

Sometimes in the middle of mowing I’ll have to pop back into the office to do some client work.

One of the things I do for clients is set up launch systems (landing pages, checkout forms, emails, etc.).

I did one of these back in 2019 which took 2 hours to set up and made about $15,000 its first week.

That system is still in place and still makes money to this day…six years later.

Now, I’m sure you’ve noticed that society has a collective obsession with the “grind harder = put in time = get richer” mythology.

In fact I saw this oh-so-aggravating exchange on Twitter yesterday:

One guy says: “I only worked two hours today”

Guru responds with: “Enjoy being poor lol”

OMG whut? Please not with this nonsense again.

You don't have to be a genius to figure this out.

There's a very good reason I make less money mowing my lawn for six hours than doing valuable client work for only two hours.

It's because time is not money. Money is not time.

Time and money – at best – are distant cousins who seem familiar at family reunions.

Twitter Money Gurus wouldn’t believe this but spending 8 hours grinding for clients every single day is only ONE way to do business.

Another way is to spend time working for yourself. Setting up something that will pay you many times over.

I’ve done both. I still do both. I love both. I’m not judging.

I just believe you ought to have a choice in the matter...

Because life is pretty magical. There’s a whole lot to do out there. People to meet. Rocks to climb. Fishies to snorkel with.

It's a Choose-Your-Own-Adventure that's pretty tough to have when you're shackled to the belief that you'll go broke the second your butt leaves the office chair.

I’ve hinted at it before but I’ve got a thing coming for y’all. It doesn’t have a title yet but it’s something along the lines of The Simplest Funnel in the World. It’ll be a tidy little course on how you can create a thing and then sell that thing without constantly grinding away at it.

I immensely appreciate you reading my newsletter and conversing with me, so you’ll get first dibs and a discount.

Talk soon…

Charlie