I escaped the golden shackles of Corporate America to build a 7-figure branding agency. Now I help others build & launch small-but-profitable digital products. I write a fun, actionable, spunky newsletter focused on helping you create a brand & digital products that actually make money. It's part offer & product creation; part marketing; part branding; and part nerdy stuff like conversion tips and using systems properly.
Some sobering numbers...
|
During the pandemic, a client of mine woke up to find she'd been blacklisted. She'd been "naughty" you see. Said something absolutely ridiculous like getting out for some sun and vitamin D might be good for one's health. The Administration at the time said, "Ah hell nah. Not on my watch." Next morning... Her Instagram account...gone. Facebook account...gone. YouTube account...gone. She lost 2.5 million people from her audience overnight. (Her husband lost his stuff as well via association.) Pretty much a nightmare scenario, yes? Actually...no. Not for her. We didn't bat an eyelash because we'd seen this coming. And we'd been going full tilt, all guns blazing into growing her email list. A couple months after she'd been booted I took a screenshot inside the platform where she sells her courses. Here's that screenshot: If you can't see that image, it shows sales of $84,281 dollars over the trailing 30 days. Not bad for a social media outcast. Some stuff you already knowI'm not at all into fear mongering but we have to state the obvious. Your accounts on Twitter, Instagram, Facebook, TikTok, etc... You don't own them. You can get booted off at any time for any reason. But even more importantly, email is just plain better. Email is more personal. It's more direct. It's more lucrative. It's easier. And there's no stupid algorithm that's gonna make you prance around in your undies like an idiot to capture attention. So...my obvious recommendation is to grow your email list. I've got something coming soon that might help with this. It's a simple little system I use to grow client's email lists and make money from them. It's not ready quite yet but ping me and let me know if you're interested. You'll get a deal on it. In the meantime, do what you can to: Flow people from social media (or your website, or search engines) to your email sign-up page. There's no better business asset that I know of than a healthy email list. Talk soon... Charlie |
Charlie Pabst ⚡ Digital Brand & Product Coach
I escaped the golden shackles of Corporate America to build a 7-figure branding agency. Now I help others build & launch small-but-profitable digital products. I write a fun, actionable, spunky newsletter focused on helping you create a brand & digital products that actually make money. It's part offer & product creation; part marketing; part branding; and part nerdy stuff like conversion tips and using systems properly.
I don’t usually send you emails on Thursdays but this one had to be done. Because I’ve been watching an email marketing disaster unfold and I need to exorcise the demons. If you sell stuff via email (or plan to) you gotta read this. Then carve it in the walls of your office so you never forget it. Quick backstory: I’m on a lady’s email list. We’ll call her Molly. Molly is legit awesome and I love her content to pieces. But right now Molly (more likely her marketing team) isn’t being so...
My wife and I recently moved into a new house. The yard is basically a miniature rainforest. Roughly one wild acre of grass, reeds, ferns, rocks, a black bear, a trillion birds, three two fairly domesticated deer, and one far less domesticated mountain lion. If I don’t keep on top of things the yard will soon swallow our house. Then the town. Then the entire west coast. So every couple weeks I get out there with a mower and weed-whacker and take care of business for 5 or 6 hours. The net...
A few years back I found myself sitting at an elegant table. In front of me on a pristine white tablecloth are three gorgeous little mini cakes. One white, one pink, one almost black. My friends were getting married soon and had enlisted my help sampling dessert options. The lucky day had come. I'm about to eat cake. I pick the dark one first because obviously it's chocolate and I neeeeed it in me. "Ohh muh gohh thash good," I mumble. I bite into the white one next thinking vanilla will be a...