I escaped the golden shackles of Corporate America to build a 7-figure branding agency. Now I help others build & launch small-but-profitable digital products. I write a fun, actionable, spunky newsletter focused on helping you create a brand & digital products that actually make money. It's part offer & product creation; part marketing; part branding; and part nerdy stuff like conversion tips and using systems properly.
From stressful sales calls all day to...
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Have you ever had a brand new prospect reach out to you with: “Hey I need you. How do I get started?” It just happened to me again last week. I'd never heard of the person and that was their first email to me. New clients often come to me in that sort of fashion these days. When I ask them, "Why me?" they almost always have the same answer. I want to tell you the simplicity of how this transformation happened because it might be helpful to you. But first...Hello again! It's been a bit! In case you don't recall, you signed up for these emails at CharliePabst.com. If you're tired of me already and want to break up – you wouldn't be the first and certainly won't be the last – you can unsubscribe down there at the bottom of the email. Now to the good stuff: How I went from high-stress sales calls all day…to… No sales calls. Just prospects who already “get it”, get me, and are ready to invest. This is all too simple to even call a “system” but this transformation happened with:
The most important part of the "system" is number 1. The internet is basically a filthy 24-hour diner serving non-stop cat memes, political diatribes, and mediocrity sandwiches. None of your prospects suffer from lack of information. They suffer from too much. If you dish out standard internet fare, your prospects see it as junk and scroll on by. Targeted content on the other hand speaks directly to them. It targets their life. Their struggles. Their goals. It starts to “bite”. But that's not enough. Because amongst the internet trash out there...yes there's also a lot of targeted content you have to compete with. Which means... You gotta bring your personality, bring it hard, and bring it unapologetically. Because personality is what keeps people coming back to YOU specifically. It makes you memorable. And it creates that all-important resonance where prospects HAVE TO work with you instead of someone else. Good targeted content shows people what what life might look down the road.
Great content (with personality) tells them WHO they want to work with to get there.
It's a magical thing when prospects write you and say they won't take no for an answer. Kind of turns the tables on those sales calls, eh? That's all for now... Charlie |
Charlie Pabst ⚡ Digital Brand & Product Coach
I escaped the golden shackles of Corporate America to build a 7-figure branding agency. Now I help others build & launch small-but-profitable digital products. I write a fun, actionable, spunky newsletter focused on helping you create a brand & digital products that actually make money. It's part offer & product creation; part marketing; part branding; and part nerdy stuff like conversion tips and using systems properly.
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