I escaped the golden shackles of Corporate America to build a 7-figure branding agency. Now I help others build & launch small-but-profitable digital products. I write a fun, actionable, spunky newsletter focused on helping you create a brand & digital products that actually make money. It's part offer & product creation; part marketing; part branding; and part nerdy stuff like conversion tips and using systems properly.
How a "boring" business philosophy can save your life...
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It’s February 5th, 2014. I’m standing on the sidewalk in downtown Seattle. The sun’s out but I’m shivering down to my you-know-whats. Three days earlier the Seahawks had won the Super Bowl and today’s parade day. If you’ve never witnessed a Super Bowl parade in person let me tell you… It’s electric, man. E. Lec. Tric! ⚡⚡⚡ Hundreds of thousands of people standing shoulder to shoulder. Screaming, laughing, crying. People on every inch of the sidewalk and spilling into the streets. Faces filling every storefront window. Folks hanging off lamp posts and climbing up onto the roof of 7-11. Random strangers are giving me high-fives and hugging me. Now honestly I could not care less about football. But I’m there and I'm losing my sh*t just like everyone else. Why? Because I’m alive and I love it. Being able to be carried away by a moment is one of the great joys of life. And standing among hundreds of thousands of people – united for something even as silly as football – is just absolutely nuts. Now…contrast this to running a business. A lot of the time it's exactly the opposite of a Super Bowl parade. Whomp whomp.
So why do it then? If it’s not a Super Bowl parade every day what’s the point? Three reasons: Reason One: Building your own stuff is awesome How crazy is it that we can create something out of thin air, throw it out into the universe, and people will buy it?! That's pure necromancy. Reason Two: Freedoms Specifically time freedom and money freedom. With just a little bit of time and money freedom you have the wherewithal to chase all those Super Bowl parade scuba diving margaritas on the beach moments. Reason Three: Watching people win When I have a great day in my business…I’m pleased. Whatevs. But when my clients have great days in business? That legit makes me ugly cry. By the way…I'm not one of those "you should quit your 9-to-5" people. Those people need to shut up. I loved my 9-to-5 job. (Right up until the moment I didn't.) But anyway there are lots of folks who are so entrenched in a 9-to-5 lifestyle/paycheck that they’re just...watching life go by. Wondering when they’re gonna find their moments. If that’s you, I understand. I’ve been there too. Good news is there’s always something you can do about it. It's not easy but it's also not as hard as you think. If I can be of service in any way I’d be honored. Book some 1:1 coaching time here. It’s 100% customized to fit you. |
Charlie Pabst ⚡ Digital Brand & Product Coach
I escaped the golden shackles of Corporate America to build a 7-figure branding agency. Now I help others build & launch small-but-profitable digital products. I write a fun, actionable, spunky newsletter focused on helping you create a brand & digital products that actually make money. It's part offer & product creation; part marketing; part branding; and part nerdy stuff like conversion tips and using systems properly.
My wife and I recently moved into a new house. The yard is basically a miniature rainforest. Roughly one wild acre of grass, reeds, ferns, rocks, a black bear, a trillion birds, three two fairly domesticated deer, and one far less domesticated mountain lion. If I don’t keep on top of things the yard will soon swallow our house. Then the town. Then the entire west coast. So every couple weeks I get out there with a mower and weed-whacker and take care of business for 5 or 6 hours. The net...
During the pandemic, a client of mine woke up to find she'd been blacklisted. She'd been "naughty" you see. Said something absolutely ridiculous like getting out for some sun and vitamin D might be good for one's health. The Administration at the time said, "Ah hell nah. Not on my watch." Next morning... Her Instagram account...gone. Facebook account...gone. YouTube account...gone. She lost 2.5 million people from her audience overnight. (Her husband lost his stuff as well via association.)...
A few years back I found myself sitting at an elegant table. In front of me on a pristine white tablecloth are three gorgeous little mini cakes. One white, one pink, one almost black. My friends were getting married soon and had enlisted my help sampling dessert options. The lucky day had come. I'm about to eat cake. I pick the dark one first because obviously it's chocolate and I neeeeed it in me. "Ohh muh gohh thash good," I mumble. I bite into the white one next thinking vanilla will be a...