I escaped the golden shackles of Corporate America to build a 7-figure branding agency. Now I help others build & launch small-but-profitable digital products. I write a fun, actionable, spunky newsletter focused on helping you create a brand & digital products that actually make money. It's part offer & product creation; part marketing; part branding; and part nerdy stuff like conversion tips and using systems properly.
I Got Punched in the Face. An Unexpected Lesson...
|
I'm about 12 years old and I'm on my back on the floor of a huge gymnasium. I'm sure the kid who hit me was just a normal boy. But in my memory's eye he looks like he'd grown up wrestling grizzlies and eating 24oz. ribeyes with a shot of bourbon. I'm staring up at the blinding lights on the ceiling as the referee's head comes into view. A silhouette haloed by the lights. "You all right, kid?" he asks. If I say anything he'll hear in my shaky voice that I'm crying, so I just nod. He hands me a tissue and walks away. A moment later I hear him yell out to the scorekeepers: "NO POINT! No point awarded! Unnecessary contact!" In no-contact tournaments the idea is to get close to hitting someone but not actually do it. If you can launch your fist – or foot – and get it within a few inches of your opponent you get a point. Simple rule but rather hard to accomplish. It requires quite good control. And many kids – and adults as I learned in later tournaments – don't have that particular skill nailed down. "Control" gets a bad name these days. For example, I'm sure you've heard "control is just an illusion" a few dozen times in your lifetime, yeah? Makes me roll my eyes every time because the truth is... Control exists on a spectrum and requires context. If you can gently toss a tennis ball to your waggy dog, you've got some semblance of control. Good job. If your gentle toss haphazardly becomes a 90-miles-an-hour fastball then smashes through your neighbor's kitchen window, there's some work to be done. Business can be like this too. If you don't know how to control your business, the feast-or-famine equation becomes all too real. In the next few weeks, I'm launching something that might help with that. It's just...a little system I guess. A common-sense and rather simple system I use in my own business every single day. Same system I've used for almost every client I've had since 2008. It's a way to get some control back over your business, income, etc. Kind of like a faucet you turn on and off. I think you'll like it and I'm excited to tell you about it as it progresses. As per usual – because I appreciate you being a subscriber and you make my world go 'round – you'll get first dibs. Talk soon... Charlie PS. I'm always here for comments, questions, feedback, etc. Drop me a line if you wish. I personally read and respond to every email. |
Charlie Pabst ⚡ Digital Brand & Product Coach
I escaped the golden shackles of Corporate America to build a 7-figure branding agency. Now I help others build & launch small-but-profitable digital products. I write a fun, actionable, spunky newsletter focused on helping you create a brand & digital products that actually make money. It's part offer & product creation; part marketing; part branding; and part nerdy stuff like conversion tips and using systems properly.
My wife and I recently moved into a new house. The yard is basically a miniature rainforest. Roughly one wild acre of grass, reeds, ferns, rocks, a black bear, a trillion birds, three two fairly domesticated deer, and one far less domesticated mountain lion. If I don’t keep on top of things the yard will soon swallow our house. Then the town. Then the entire west coast. So every couple weeks I get out there with a mower and weed-whacker and take care of business for 5 or 6 hours. The net...
During the pandemic, a client of mine woke up to find she'd been blacklisted. She'd been "naughty" you see. Said something absolutely ridiculous like getting out for some sun and vitamin D might be good for one's health. The Administration at the time said, "Ah hell nah. Not on my watch." Next morning... Her Instagram account...gone. Facebook account...gone. YouTube account...gone. She lost 2.5 million people from her audience overnight. (Her husband lost his stuff as well via association.)...
A few years back I found myself sitting at an elegant table. In front of me on a pristine white tablecloth are three gorgeous little mini cakes. One white, one pink, one almost black. My friends were getting married soon and had enlisted my help sampling dessert options. The lucky day had come. I'm about to eat cake. I pick the dark one first because obviously it's chocolate and I neeeeed it in me. "Ohh muh gohh thash good," I mumble. I bite into the white one next thinking vanilla will be a...